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Sales and Marketing of Professional Services-Module 3

Course Overview: Sales and Marketing (i.e., Business Development) is absolutely essential for any successful business. Marketing research is the first important step in the process (evaluating the market conditions, barriers to entry, competitors, etc.). Sales is the next component of Business Development and normally the hardest activity for most people. It requires “face to face” interaction with the potential client and the associated fear of rejection.

This course has three Modules

FEBRUARY 1, 2016-9 AM-12 PM-Module 1: Introduction to Sales and Marketing Concepts

FEBRUARY 8, 2016-9 AM-12 PM-Module 2: Business Development strategies and tools for obtaining work from:

· Private Sector firms
· Local, State and Federal agencies
· Foreign clients with operations both in the US and internationally

FEBRUARY 15, 2016-9 AM-12 PM-Module 3: Business Development tools and sales strategies to allow a person the greatest chance of success in obtaining work . This session also includes modules on business dining (and manners) and business travel tips.

This course is taught by Victor Johnson, PE who was a part owner and Chief Marketing Officer of two small firms that grew in size to be listed on the NYSE and NASDAQ, respectively.
Date & time: 
Wed, 02/15/2017 - 9:00am - 12:00pm
Pleasant Hill
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